Journal: Health Marketing Quarterly Health Mark Q Publisher: (7840) Taylor & Francis (Alias: Taylor & Francis Inc., Taylor & Francis Asia Pacific (Singapore), Taylor & Francis Australasia, Taylor & Francis Scandinavia, Routledge India, Routledge) ISSN (P) 0735-9683 ISSN (E) 1545-0864 ISSN (L) 0735-9683